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Radial CX · Customer Experience

Your customers already told you how they feel. Radial listens.

A platform that captures the customer's voice, understands what's behind it, and amplifies that signal to wherever it needs to land — team, product, leadership.

No credit card. Setup in 15 minutes. Native Spanish.

Built for CX teams in retail, finance, healthcare, BPO and telecom.

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01 · The problem

There's a gap between what you measure and what they feel.

Most tools capture a signal and flatten it. Radial captures it and expands it — until you can act with precision.

The signal is lost when it's flattened

"Negative" lumps frustration, fear, disappointment and contempt into a single word. But each emotion needs a different response. When the signal compresses, the action turns generic — and the problem stays.

The richest conversation is the one no one reads

Every day your agents — human and AI — have hundreds of conversations with customers. Those interactions hold the deepest insight in your operation. Without a system that listens to them, the signal stays quiet.

Acting without knowing if it worked

Your team ships improvements with good intent. Without proof of impact, there's no way to know what worked. CX budget gets defended with narrative — not evidence.

02 · The solution

A signal that expands in six movements.

Radial captures the customer's voice and amplifies it — step by step — until it becomes measured improvement.

  1. 01

    Listen

    Surveys over email and WhatsApp + a public link for web and QR + contact-center transcripts.

  2. 02

    Understand

    20 emotion families (Geneva Emotion Wheel) with intensity. Not binary sentiment.

  3. 03

    Contextualize

    Every result is anchored to its org level, its touchpoint and its survey version. Context preserved, not flattened.

  4. 04

    Investigate

    Ping, your AI co-pilot: an expert CX analyst querying your data in real time.

  5. 05

    Act

    Improvement plans with tasks, owners and deadlines. Not alerts — concrete actions.

  6. 06

    Prove

    Statistical impact: z-test, Welch's t-test, p-value. Proof the improvement worked.

03 · The modules

Ten modules. One platform where everything connects.

See all modules →
  • M1Available

    Surveys + Comment Analysis

  • M2Available

    Transcript Analysis

  • M3Available

    Ping — AI Co-Pilot

  • M4Available

    Recommendations + Impact

  • M5Available

    Benchmarking

  • M6Available

    Visual Journey Mapping

  • M7Available

    Social Listening + Reviews

  • RADIAL ♥Available

    Radial — CX Culture

04 · Differentiators

Five decisions that change how experience is measured.

G4

Humanist register in the data layer

Every editorial output — diagnoses, portraits, coaching guides — is validated against gate G4 (dignity and care) before it can leave the system. Punitive language ("fails", "non-compliant", "negligent") is blocked by denylist and, when the workspace flag is on, by an Anthropic-backed validator that catches paraphrases. Dignity isn't a brand promise: it's a constraint enforced by the software.

G2

Anonymity by structure, not by policy

Voice-of-the-Team surveys have no foreign key between response and invitation, and no per-response timestamp. Identity is atomically erased when the response is submitted and the invariant is enforced at the database level with a CHECK constraint. No admin dashboard can reverse the anonymity — the schema doesn't allow it.

INV-05

Inferred metrics are labeled as inferred

Transcript analyses carry source = "inferred" immutably. Metric endpoints refuse to mix inferred data with survey-measured data unless the caller explicitly passes include_inferred=true. When you read a CSAT in Radial, you know where it came from.

INV-08

Survey immutability

Survey versions are append-only and every response is pinned to the survey_version_id it was answered against. Editing a question does not rewrite the meaning of historical responses: the time series keeps its original semantics.

G5

Editorial output cites its evidence

Every claim in a cultural diagnosis or monthly portrait is grounded against an evidence identifier (pulse-N, comment-N, transcript-N, diagnostic-YYYY-MM). Gate G5 verifies that the citation exists in the input and, with the LLM flag on, that the claim is derivable from its value. No blank slate: grounding.

05 · Radial ♥

Measurement is where it starts. Culture is where it lives.

The modules above measure what your customers feel. Radial is where that measurement becomes understanding — culture, coaching, team wellbeing, leadership narratives, and continuous learning. All grounded in the same data. Never generic.

Voice of the Team

The other side of the mirror.

Your CX data shows what customers feel. But it doesn't explain why your team generates those emotions. Voice of the Team asks the people who serve your customers — directly — what obstacles they face, what they feel, and what stops them from delivering a better experience. Then it crosses those answers with the CX data you already have.

The result: when 72% of your team says billing is their biggest friction point and billing concentrates 34% of customer frustration — that's not a people problem. It's a system problem. Radial connects both sides of the conversation.

Internal surveys · Cross-analysis with CX data · Anonymous by default

CX Culture Diagnosis

Strengths, weaknesses, and a cultural map of your organization.

Culture isn't what the company says it is — it's what customers experience when they interact with it. Radial reads the emotional patterns across teams, shifts, channels, and regions to produce a formal diagnosis: where the culture is strong, where it's eroding, and where there's fragmentation.

"Your North team generates gratitude in 45% of interactions. Your South team: 18%. The customer's experience depends on who picks up."

That's not a metric. That's a mirror.

Strengths & weaknesses · Cultural map by area · Team–customer alignment

Emotional Coaching

From emotion patterns to human development.

Every agent has an emotional signature — the three emotions they most frequently generate in their customers. Radial translates those patterns into editorial coaching guides that a CX Manager can use directly in 1:1 sessions.

Not bullet lists. Not performance reviews. Development narratives written with care: "María resolves with 89% FCR, but leaves residual frustration. Here's what the data shows, what it means, and three things she can try."

The guides protect dignity. Always.

Emotional signatures · AI-generated coaching guides · Dignity-first design

Team Pulse + Listening Rituals

Detect burnout before it reaches the customer.

Radial monitors wellbeing signals in your team's transcripts — without climate surveys. Dropping empathy expressions, abrupt closings, emotional monotony, declining recovery rates. When your night shift shows 23% fewer empathic expressions than three months ago, that's not a performance issue — it's fatigue. Radial sees it first.

And it suggests rituals: Weekly Reading (5 interactions read together), Wellbeing Check-in (1:1 with coaching profile), Journey Listening (product team hears the customer). Each with an automated prep pack.

Wellbeing signals · Listening rituals · Calendar integration

Leadership Narratives

Stories for the board — grounded in data.

The CX Director doesn't need more tables. They need a story to tell.

Radial generates editorial essays — not reports — that translate your CX data into language a board understands: clear, grounded, without jargon, with a point of view. Monthly portraits, quarterly briefings, impact stories, leadership alerts.

"Your customers talked about three things this month. Here they are, with what they mean for the organization."

Exportable to PDF. Written in Concéntrica voice: calm, declarative, warm.

Monthly portraits · Quarterly briefings · Impact stories · PDF export

Learning Library

Cases, practices, and inspiration — all from your own data.

Real learning cases built from your own interactions (anonymized): model cases, contrast cases (same topic, two different outcomes), recovery cases (how an agent turned a bad experience around). Each with a reflection question for team discussion.

Best practices by theme: active listening, emotional recovery, uncertainty communication, agent self-care. And contextual inspiration surfaced based on what your data shows — never generic content. Every recommendation carries a tag: "Suggested because [data reason]."

Real cases · Best practices · Contextual inspiration · Team discussion

Metrics

The telemetry that holds the whole practice together.

Radial ♥ measures itself. Listening coverage per team, ritual cadence, coaching completion, cultural benchmark health — all in one view for the CX Director.

Not a vanity dashboard. The operational thermometer of the CX practice: where the conversation with the team is alive, where it's gone cold, where intervention is needed.

Listening coverage · Ritual cadence · Cultural health · Director view

Radial isn't a module you open once a month. It's where your CX practice breathes.

Discover Radial →
06 · Who it's for

For those who listen to the customer — and those who walk with the team that serves them.

CX Director

  • Needs to justify CX budget with data, not narrative
  • Wants monthly portraits and quarterly briefings for the board
  • Needs Impact Reports with real statistical proof

CX Manager

  • Runs surveys, distribution, recommendations and plans
  • Needs an AI co-pilot that answers questions in real time
  • Coordinates coaching, listening rituals and Voice of the Team

CX Analyst

  • Explores comments, transcripts and inferred metrics
  • Queries Ping in natural language and assembles their own reports
  • Read-only across the workspace, no write permissions

CX Operator

  • Reads dashboards and asks Ping to resolve operational questions
  • Read-only on every authenticated surface — no mutations
  • Ideal for support roles that need to see, not edit
07 · How it works

Start listening in 15 minutes.

  1. 01

    Connect your sources

    Connect your survey channels (email, WhatsApp, web, in-app) and/or upload support transcripts. API, webhook, or manual upload.

  2. 02

    AI analyzes everything

    Radial CX classifies every comment and transcript: emotions (GEW), topics, inferred metrics, urgency. No manual configuration.

  3. 03

    Act on evidence

    Ask Ping, review recommendations, build improvement plans. Measure impact. Repeat.

08 · Pricing

A listening rhythm for every stage.

See all plans →

Starter

$150/mo

For teams starting their CX program.

Professional

$400/mo

Multichannel, transcripts, Ping.

Enterprise

$800/mo

Full platform. Full AI. Benchmarks.

Large operation or complex compliance? We have a custom plan. Talk to sales

The signal is already there. It just needs tuning.

Your customers talk to you every day — in surveys, on calls, in reviews. Radial CX listens to all of it, understands what matters, and shows you exactly what to do.

30 minutes. No commitment. No credit card.